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Competitive intelligence · Delivered monthly

See your whole competitive picture, scored and ranked, every month.

Cuenalysis delivers a monthly competitive research report that scores your top 5 competitors across messaging, traffic, customer sentiment, market position, and pricing, then hands you a ranked backlog of tests you can run this sprint.

Access My Report → View a sample report
Top 5 competitors tracked Executive + analyst views First report in 2 business days
Why this exists

Your internal data is good. Your competitive picture isn't.

Most teams know their own numbers cold. What they can't see clearly is the landscape around them, because that data lives everywhere and belongs to no one.

▲ Fragmented

Scattered across departments

SEO exports sit with marketing. Win and loss notes sit with sales. Pricing screenshots sit in someone's downloads folder. Nobody holds the whole picture, so decisions get made on the loudest fragment.

▲ Inconsistent

Every teardown is a one-off

Ad-hoc competitive research changes shape every time someone does it. Different tools, different criteria, different conclusions. You can't compare this quarter to last quarter because they weren't measured the same way.

▲ Expensive

Analyst-weeks, every time

Done properly in-house, one round of competitive research means tool subscriptions, page-by-page review, review mining, and someone senior to synthesize it. That's real headcount time your roadmap loses every month.

Cuenalysis fixes the collection problem, not just the reporting problem. One system gathers the field, scores it the same way every month, and delivers a single artifact the whole company can read. Your team spends its time acting on the picture instead of assembling it.
What's inside

Nine analysis modules. One scored report. No filler.

Each module is built to be useful on its own but sharper together with the rest. No theory chapters, no glossary, no executive overview of an executive overview.

Module · 01

Messaging & CRO

Reads each brand's key pages for core messages, tone, claim specificity, feature-to-outcome ratio, and CTA style, then flags what changed since the last run.

Module · 02

Traffic & SERP

Organic and paid traffic estimates, ranked keywords, top landing pages, keyword gaps, and SERP feature ownership across the field.

Module · 03

Voice of customer

Objections, praise, win and loss phrases, and verbatim quotes from public reviews and community discussion. Real buyer language, ready for messaging.

Module · 04

Trend pulse

Forward-looking signals: search-trend series, tech-stack shifts, pricing-change detection, and hiring activity. Where competitors are investing before it shows in traffic.

Module · 05

Media coverage

Article volume, velocity, and sentiment per brand against the prior run, plus a category sweep that surfaces newcomers before they surface in your pipeline.

Module · 06

Engagement inventory

Every CTA, form, banner, hero, and nav element across every tracked site, clustered by page template. Ships as its own spreadsheet your CRO team can mine directly.

Module · 07

Synthesis & scoring

Threat scores per competitor across five dimensions, an opportunity map of unclaimed lanes, and test hypotheses scored by PIE, ICE, and RICE.

Module · 08

Quality gate

Every report is reviewed from the reader's point of view before it ships. Thin findings and unsupported claims are corrected or the report doesn't go out.

Module · 09

AI visibility

How often each brand shows up in AI answers across Google AI Overviews and ChatGPT: share of voice, mention momentum, and the cited domains that decide who gets recommended.

Premium · 10

Ad creative intelligence Coming soon

Active paid ads, hook and offer classification, and creative velocity. How fast competitors iterate their paid messaging.

Premium · 11

Funnel teardown Coming soon

A walk through each brand's signup, trial, and checkout flow, scored step by step on clarity, trust, and friction.

The deliverable

One report, two altitudes.

Every monthly run produces an executive brief and an analyst deep dive, built from the same scored analysis. The decision-maker gets the call in two minutes. Their analyst gets the evidence behind it.

Executive brief · The 2-minute read

Lead with the decision.

Seven sections, each on a finding, why it matters, and the action. Scores navigate the whole thing.

  • Decision brief: the biggest opportunity and the projected impact
  • Competitive landscape with a threat heatmap and leaderboard
  • How competitors are winning: positioning, pricing posture, messaging
  • Audience and voice of customer
  • Opportunity map of unclaimed lanes, scored
  • Recommended actions with a 30/60/90 plan
  • Launch and promo radar, including an honest quiet-month state
Analyst deep dive · The evidence

Show the work.

The same seven sections opened up, so every number in the brief can be traced to its source.

  • The full tracked field with raw scores and how each was built
  • Per-competitor teardowns and methodology notes
  • The complete test backlog with PIE, ICE, and RICE scores visible
  • Customer verbatims behind every sentiment claim
  • Anything not yet measured is marked pending, never invented

See the artifact, not a marketing summary of it.

This is an actual recent report with the companies anonymized to YourCompany Inc. and Competitor 1 through 5. The layout, scoring, and numbers are exactly as delivered. Step through it the way a buyer reads it. Each section scrolls.

Cuenalysis · Executive report · July 2026Anonymized sample
Part I

Executive Report

YourCompany Inc. competitive landscape
Prepared for growth leadership  ·  July 2026  ·  2 minute read  ·  5 competitors tracked
The bottom line

Competitor 1 is the strongest competitor in the set at 7.7 out of 10. The field clusters between 6.7 and 7.7, so there is no runaway threat, but Competitor 1 leads on messaging. Differentiation lanes exist that no tracked competitor currently claims.

On demand capture, a page that genuinely answers a rival's brand term targets 110,000 monthly searches where YourCompany does not yet rank. On retention, the most frequent customer objections, unresponsive support and poor support accessibility, are the fastest conversion fixes.

1
Threat scoreboard

Read this first. It points you to where the pressure is.

■ Lead threat
Competitor 1  7.7

Highest composite in the set. Watch first.

■ Press the gap
Competitors 2 and 3 at 7.3, Competitor 4 at 6.8

Catchable. Close enough to take share from.

■ Monitor
Competitor 5  6.7

Lowest threat in the set. Keep an eye, no action needed.

Cuenalysis · YourCompany Inc. · ConfidentialPage 1 of 7

Cuenalysis · Executive report · July 2026Anonymized sample
1
Threat scoreboard

Composite is a weighted blend. Higher means more competitive pressure on YourCompany.

Competitor Messaging 0.25 Position 0.25 Traffic 0.20 Sentiment 0.20 Pricing 0.10 Composite
Competitor 187.688.3457.7
Competitor 27.757.68.975.5767.3
Competitor 37.887.69.13567.3
Competitor 46.888.579.212.336.56.8
Competitor 58.576.89.381.866.56.7
Field median7.97.69.1567.3
Read. Composite is a weighted blend: messaging 0.25, positioning 0.25, traffic 0.20, sentiment 0.20, pricing 0.10. Higher means more competitive pressure on YourCompany.
2,088YourCompany organic keywords
outcome-ledMessaging frame

Cuenalysis · YourCompany Inc. · ConfidentialPage 1 of 7

Cuenalysis · Executive report · July 2026Anonymized sample
2
Demand and visibility scoreboard

Where you stand on demand and discovery, and the gap you can still take.

0.7%Share of search0.1% by traffic
168KDemand gap, visits/mo$4.8M paid-equiv
0%AI answer share of voicenamed in AI answers
2.5/5Field avg ratingfield sentiment
Read. YourCompany holds 0.7 percent share of search across the 6-brand field and leaves about 168K monthly visits ($4.8M in paid-equivalent demand) uncaptured. Field customer sentiment is weak (2.5 of 5; top objection: unresponsive or unhelpful support), a conversion-side opening.
Intent mix of the demand gap
Informational499K
Commercial46K
Transactional10K
Discovery and shopping signals
55%AI Overview

Google shows an AI summary on these queries. Ranking alone wins fewer clicks, so the play is to be cited in the summary.

90%People also ask

Buyers expand follow-up questions here. Each one is a content or FAQ slot you can own.

15%Shopping / product

Google marks these as purchase-ready: the strongest commercial intent in the gap, closest to conversion.

Cuenalysis · YourCompany Inc. · ConfidentialPage 2 of 7

Cuenalysis · Executive report · July 2026Anonymized sample
3
Defend the moat

Where you already win, and the live risks to that lead.

Voice of customer
Reviews
WhatThe most frequent objections across the field are unresponsive or unhelpful support, poor support accessibility, and unexpected or confusing costs. WhyThe objections are live conversion risks, and they mirror the field's own top complaints. ActionFix the shared friction points, and amplify the strongest praise themes in product copy.
Confidence: High382 VOC mentions across the field.
Messaging position
Messaging
WhatYourCompany leads with an outcome-led, authoritative voice. WhyMessaging is the joint-heaviest input to the score, so the voice and specificity of the copy move the needle. ActionSharpen specificity where the copy reads vague, and lead with the proof points buyers ask for. The hero headline reads vague; the page already carries a stronger proof point further down, so lead with that.
Confidence: HighBased on 5 of 5 competitor sites, 288,792 keyword observations.

Cuenalysis · YourCompany Inc. · ConfidentialPage 3 of 7

Cuenalysis · Deep dive · July 2026Anonymized sample
Part II

Deep Dive

The evidence behind every score
Each section leads with what is important and why. Sections without data this run are omitted rather than padded.
4
Messaging teardown
Why this matters. Messaging is the joint-heaviest scoring input. This is the instrumentation behind that score.
BrandPersuasion frameToneFeature : OutcomeCopy densityPage speed
YourCompanyoutcome-ledauthoritative3:2rich92
Competitor 1aspirational-identityauthoritative3:2moderate100
Competitor 2aspirational-identityauthoritative3:2moderate81
Competitor 3outcome-ledtechnical3:2rich52
Competitor 4feature-ledtechnical3:2thin79
Competitor 5social-proof-ledauthoritative1:3rich44
Read. YourCompany leads with an outcome-led, authoritative voice across its analyzed pages.

Cuenalysis · YourCompany Inc. · ConfidentialPage 4 of 7

Cuenalysis · Deep dive · July 2026Anonymized sample
5
Keyword and SERP gap
Why this matters. Traffic is a fifth of the score and the clearest revenue lever. These are the terms the field ranks for and you do not.
Non-brand keywordVolume / moDifficultyTop rivalYoursGap
rival brand term110,00047#1n/rHigh
category + competitor 474,000100#1n/rHigh
competitor 2 brand term60,50085#1n/rHigh
industry acronym query49,50050#1n/rHigh
category application query49,50024#1n/rHigh
competitor 3 brand term33,10024#1n/rHigh
YourCompany, organic snapshot
18,076Est. monthly organic visits
2,088Ranking keywords
Read. The highest-value gap is a rival's brand term at 110,000 monthly searches, owned by a brand where YourCompany does not rank.

Cuenalysis · YourCompany Inc. · ConfidentialPage 5 of 7

Cuenalysis · Deep dive · July 2026Anonymized sample
6
Voice of customer
Why this matters. Sentiment is a fifth of the score. This shows objection frequency across the field.
Top objectionMentionsMost affected brand
Unresponsive or unhelpful support27Competitor 5
Poor support accessibility24Competitor 4
Unexpected or confusing costs21Competitor 5
Learning curve and setup complexity19Competitor 5
Confusing usability and onboarding19Competitor 4
Read. Unresponsive or unhelpful support, poor support accessibility, and unexpected or confusing costs dominate complaints across the field. They are the fastest shared conversion fixes.

Cuenalysis · YourCompany Inc. · ConfidentialPage 5 of 7

Cuenalysis · Deep dive · July 2026Anonymized sample
8
AI answer share of voice
Why this matters. When a shopper asks an AI assistant for brands in this category, this is how often each is named.
Share of voice, Google AI Overviews
Competitor 461%
Competitor 536.9%
Competitor 30.4%
YourCompany0.3%
Competitor 20.3%
Competitor 10%
Read. Competitor 4 leads AI answers at 61%. Competitor 5 is the next most-named at 36.9%, so the gap to close is clear and specific.
9
Data coverage
Why this matters. Every score is only as good as the data behind it. This gives confidence, scope, freshness, and limits at a glance.
9.3/10 Data confidence
Coverage5 of 5 competitors reviewed Pull windowJuly 7, 2026 Sourcescompetitor websites, pricing pages, SERP data, keyword gaps, VOC and review data, AI answer visibility Limitationsno access to private conversion data, internal campaign performance, or closed sales data

Cuenalysis · YourCompany Inc. · ConfidentialPage 6 of 7

Why teams buy this

The first report is useful. The cadence is the advantage.

Done in-house, this is analyst-weeks of collection and synthesis every month, spread across tool subscriptions and whoever had time that sprint. Cuenalysis delivers it for less than a day of senior contractor time, measures the field the same way every run, and keeps the big picture comparable month over month. Your team's hours go to acting on the picture, not assembling it.

Month 01
Baseline

The full field scored for the first time: threat scores, opportunity map, and your first ranked test backlog.

Month 02+
Change detection

What each competitor changed since last month: page messaging, pricing moves, media momentum, launch activity. Same lens, so a change in the numbers means a change in the market.

Quarter over quarter
Trends and follow-through

Trend lines build across runs, and the report follows up on past competitor moves so you can see which of their bets actually paid off.

↓
Stop guessing where you trail

Threat scores rank every competitor on messaging, traffic, sentiment, market position, and pricing.

↗
Find the open lane

The opportunity map shows category gaps no competitor has claimed, scored so you know which to take first.

◆
Clarify your messaging

Voice-of-customer language shows the words your market actually uses, and the objections your copy needs to answer.

×
Give your team their week back

No more ad-hoc teardowns. The collection, scoring, and synthesis happen without a single analyst-hour from your side.

≡
Replace tool sprawl

One report covers ground that otherwise takes an SEO platform, a review-mining pass, and a trend tool, stitched together by hand.

✓
Ship a backlog, not a slide deck

Every report ends in ranked, runnable tests. Your next sprint is planned before the meeting starts.

Built to be shared

Delivered once, shared with everyone.

The report arrives monthly as a set of files you drop in one place. No seats, no logins, no per-viewer pricing. Save each month's report to the same folder and the whole company reads from the same picture.

◆

One artifact, every team

Marketing pulls messaging gaps, product pulls the opportunity map, sales pulls objection language, leadership reads the two-minute brief. Same report, four jobs done.

≡

Same structure every month

The seven sections never reorder and the scoring never changes shape. Once your team learns to read it, every future report takes minutes, not meetings.

✦

Reviewed before it ships

Every report passes an automated quality gate and a human review before delivery. Thin findings get fixed or cut; what reaches your inbox is signed off by a person.

✓

Consistent field

The rivals you care about stay pinned in the report every month, while discovery keeps scanning the category for new entrants. You never lose track of a direct competitor to a noisy newcomer.

Process

Four steps. Two business days to your first report.

01
Tell us who you are

Your company name and website. That's the whole intake. We resolve your competitive field from there, and you can pin rivals you want tracked every month.

02
Collection

The system reads the public surfaces of your brand and your top 5 competitors: key pages, search presence, reviews, coverage, and market signals.

03
Scoring and synthesis

Findings become threat scores, an opportunity map, and a ranked test backlog. A quality gate reviews the report from your point of view before release.

04
Delivery

The executive brief, the analyst deep dive, and the engagement inventory spreadsheet land in your inbox. First report in 2 business days, then monthly.

Pricing

Fixed pricing. No retainers.

One report each month, billed quarterly. Cancel after any quarter.

Intro offer · first quarter

Standard

The full competitive research report. One scored diagnostic each month, billed quarterly.

$1,000 $750 / mo · billed quarterly
For your first 3 months

First quarter $2,250, then $1,000/mo ($3,000 per quarter). Cancel after any quarter.

  • One report each month: executive brief + analyst deep dive
  • Top 5 competitors tracked and reported on
  • All nine core modules, messaging through AI visibility
  • Opportunity map and a test backlog scored by PIE, ICE, and RICE
  • Engagement inventory spreadsheet with every run
  • Change detection from month two: what moved since the last run
  • Human review of every report before delivery
Access My Report →
Coming soon

Premium

Everything in Standard plus the opt-in modules and deeper crawls.

TBD pricing announced at launch
  • Everything in Standard, human review included
  • Ad creative intelligence
  • Funnel teardown across competitor signup and checkout flows
  • Deeper crawl depth per site

Intro pricing applies to the first three months of any new subscription. Standard pricing thereafter.

FAQ

Answers to the questions buyers actually ask.

Who is Cuenalysis for, and who is it not for?

Cuenalysis is for revenue, growth, marketing, and product leaders who want a consistent, scored competitive picture without burning internal analyst time to build one. It is not for teams that need implementation, media buying, or general consulting. We deliver the research and the ranked backlog; your team runs the plays.

What exactly do I receive each month?

Three files: an executive brief (seven sections, built to be read in two minutes), an analyst deep dive (the same sections opened up with full scoring, per-competitor teardowns, and customer verbatims), and an engagement inventory spreadsheet cataloging every CTA, form, and conversion element across your tracked field.

How fast is the first report?

Your first report is delivered within 2 business days of activation. After that, a new report arrives every month on a consistent schedule.

Can I share the report internally?

Yes, and you should. The report is licensed for unlimited internal use across your company. Save each month's delivery to one shared folder and it becomes the standing competitive record for every team.

How does the report get better over time?

Month one establishes the baseline. From month two, the report detects what changed since the last run: page messaging, pricing moves, media momentum, and launch activity. Over quarters, trend lines accumulate and the report follows up on past competitor initiatives so you can see which of their bets paid off. Your feedback is the other half: tell us what would make the report more valuable to your team and we fold it into your next runs. We encourage constructive feedback and act on it.

How do you choose which competitors to track?

You can name the rivals you care about and they stay pinned in every report. Alongside your pinned set, the system scans the category each month and surfaces competitors by relevance, so a new entrant shows up before they show up in your pipeline. The report tracks and reports on your top 5.

What data do you use? Do you need access to our systems?

No access needed. The analysis is built from public surfaces: your site, competitor sites, search results, public reviews and community discussion, and public market signals like coverage and hiring. Anything not yet measured for your category is marked pending in the report rather than estimated.

How does billing work?

Quarterly, in advance, covering three monthly reports. The intro rate is $750/mo for your first quarter ($2,250), then $1,000/mo ($3,000 per quarter). Cancel after any quarter and your access simply runs out at the end of the period.

Get started

You already watch your competitors. Now score them, rank the gaps, and test what wins.

First report in 2 business days. Cancel after the quarter if it isn't pulling its weight.

Access My Report →
Intro offer $750/mo for your first quarter. Three reports, cancel anytime after.
Access My Report →